Customer problems
How do you tell the story of real estate investing to a younger generation that has no patience for paperwork or trust in big words? The project was meant to educate and attract, but without unnecessary pathos. The idea was to dress the difficult topic of building an investment portfolio in a simple, light and modern form. The whole thing had to look fresh, be intuitive to read and attract attention - not scare away with financial jargon.
Our solutions
We designed a brand that speaks in an easy-to-understand language and looks like something a young investor would be comfortable with wants have to deal with. We combined lifestyle aesthetics with specifics from the market, creating communications that educate, but without a mentoring tone. We dressed the whole thing in dynamic visual forms that lend lightness and energy.
The client received:
- corporate logo, brandbook
- kev visual brands
- communication strategy
- body copy
- company usable materials
- communication concept and setting of social media channels
- 2D animations
- photo shoot
- videos
