Customer problems
The developer entered the site with a finished project and... that's it. No brand identity, no plan for communication, no strategy for reaching customers. The visuals looked like someone had glued them together in the Sims during a lunch break. Sales? Improvisation. Someone called, someone stopped by, maybe something would come of it. The investment had potential, but zero tools to turn that potential into leads and signed contracts.
Our solutions
We took on "Under the Pines" comprehensively. First we gave the project an identity - branding that creates a consistent image and builds recognition. We replaced amateurish visages with materials that really sell. We wrote texts that reach the right people in the right way. We built a website and prepared a full set of materials - from place cards to graphic templates for social media.
Most important: we laid out a sales strategy and launched lead campaigns with precise targeting. Because you can either shoot blindly or hit exactly where your customers are sitting.
The customer received
- investment branding
- exterior visualizations
- sales strategy
- copywriting
- website
- place cards
- lead generation campaigns with the VIRTUAL AGENT option
- social media graphic templates
- Offline graphics (billboards, banners, flyers, etc.)
